The UK has revealed its mascot for the Expo 2025 Osaka, which is named PIX and can be transformed into various shapes.
Named PIX, in reference to pixels, the mascot was presented in different shapes including a aeroplane, film camera, sheep, submarine and even the Loch Ness monster.
Described by the UK team as “dynamic, fun and knowledgeable”, the mascot is made from red, blue and white building blocks.
It was designed to evoke both ideas of childhood imagination, building blocks and innovation.
“Born from a child’s imagination and their toy building blocks, PIX symbolises the building blocks of innovation,” said UK commissioner general for Expo 2025 Carolyn Davidson.
“Our dynamic, fun and knowledgeable mascot takes shape in endless combinations…from teapots to rockets…representing how ideas come together to build something great.”
“PIX encourages us all to see the potential of our own ideas, no matter how small, to transform the world – when we come together to build the future.”
Set to take place in Yumeshima Island, Osaka, from 13 April to 13 October 2025, the UK will be represented at the World Expo with a pavilion designed by Woo Architects.
“PIX is set to feature throughout the UK Pavilion experience, charming visitors with a treasure trove of fun facts about the UK and Japan, and channeling the spirit of exploration, humour and innovation the UK is famous for,” said the UK pavilion team.
Along with the mascot, the UK Government unveiled an updated design for the pavilion today.
The updated pavilion will be covered by perforated aluminium panels as a homage to the innovations of English mathematician Ada Lovelace.
The Expo has been masterplanned by Sou Fujimoto Architects, which is creating a vast wooden ring that encircles the national pavilions.
Other national pavilions revealed so far include a cluster of angular volumes for Saudi Arabia that Foster and Partners is modelling on the kingdom’s traditional villages and a “canyon” designed by Trahan Architects for the USA.
