Promotion: tech accessory company Casetify is aiming to bring the durability and personalisation of its phone cases to luggage, with the launch of its first suitcase.
The Bounce Carry-on Roller is a hard-shell suitcase that includes some of the features Casetify is known for in its phone cases. It can be customised, made to order, available in vivid colours and features its trademark corner bumpers.
Casetify said its move into the luggage category was a “natural progression” for the brand, which was founded in 2011 and has since sold more than 20 million phone cases.
“Our expansion into luggage is a natural progression of our brand’s evolution,” said Casetify CEO and co-founder Wes Ng. “We’ve mastered the art of protecting and personalising smartphones, items that are essential to our daily lives.”
“Now, we’re applying that same expertise to travel gear.”
The Bounce carry-on continues the design language of Casetify’s Bounce phone cases, which are rugged and intended to provide many metres of drop protection.
The suitcase includes four Bounce “bumpers” at its corners for enhanced impact protection, and these are paired with a Bayer Makrolon polycarbonate hard shell.
All of the components are intended to be high quality, including the 360-degree Hinomoto wheels and custom puncture-resistant YKK double racquet coil zipper.
These features based around longevity and protection combine with a made-to-order customisation offering. Customers can use a digital design platform to personalise the suitcase’s surface with words or letters from a choice of two font systems: Dot Font or Skyline.
These introduce a further 11 font colours and six background colours to the Bounce – on top of the three suitcase base colours of red, blue or black – and include neutral, bold and pastel shades.
The made-to-order production has the benefit of minimising inventory waste, said the company.
“This move isn’t just about scaling up our products; it’s about scaling up our commitment to protected self-expression and bringing our unique blend of style, durability and technology to a new category,” said Ng.
Casetify has launched the Bounce Carry-on Roller in the US and South Korea.
In addition to the carry-on suitcase, a tech organiser and packing cube set is also available in the initial product launch. Inside, the case includes clear zippered compartments, a hidden AirTag pocket and a magnetic compression system to secure items.
For more information on Casetify Travel, see the Casetify website.
Partnership content
This article was written by Dezeen for Casetify as part of a partnership. Find out more about Dezeen partnership content here.
