Promotion: home fragrance brand Pura has collaborated with colour specialist Pantone to launch home fragrances informed by Mocha Mousse, Pantone’s colour of the year for 2025.
For the Pura x Pantone collaboration, the brands have released two fragrances – Mocha Suede and Mocha Moments – alongside the Pura 4 diffuser in the Mocha Mousse colourway.
The brand is keen to emphasise the interplay of smell and colour for its latest home fragrance.
Pantone announced 17-1230 Mocha Mousse as its colour of the year at the end of 2024, selecting the chocolatey shade to reflect the importance of “little treat culture”. The comforting scent was chosen to align with the warm and homely feeling Pantone’s colour aims to evoke.
The Mocha Mousse-inspired scents are sold as a set, including the smart Pura 4 diffuser in the limited edition soft brown shade.
Designed to be used in bedrooms, kitchens and living rooms, Pura 4 has a circular shape that releases fragrance based on the temperature of the room it is in and the user’s preferred settings.
The smart plug-in diffuser is controlled by the Pura app, where users can adjust the fragrance intensity, set timed schedules and track fragrance usage, allowing them to create their own “fragrance experience”.
By combining the Mocha Mousse colour with its fragrances, Pura hopes to offer people a multi-sensory experience in their homes.
“The Pura x Pantone collaboration is a creative exploration of colour experienced as scent and the roles these two elements play in design,” said Pura.
“At first glance, colour and scent might not seem very connected,” the brand continued. “But as we dig into these two elements and the senses that enable us to perceive them, it becomes clear that they’re more related than initially thought.”
“To translate Pantone 17-1230 Mocha Mousse into fragrances Mocha Moments and Mocha Suede involved collaboration between expert perfumers and designers thinking in unconventional, multisensory ways.”
Founded in 2014, Pura has over a decade of expertise in scent creation and believes fragrance is an essential part of interior design.
“Using scent in design should be a skilful part of the creative and design process, on par with colour, texture, furniture, fixtures, sound, and lighting,” said the brand.
For more information, see Pura’s website here.
Partnership content
This article was written by Dezeen for Pura as part of a partnership. Find out more about Dezeen partnership content here.
